Marisa Monte’s imaginary space ✦ Daniela Ponciano

1. About & Context

The Marisa Monte Imaginary Space is a project by Associação Portas that offers a coexistence environment in a hospital, with a library for adults and children, as well as artistic and cultural activities. The objective is to create a captivating, human and welcoming atmosphere, making the hospital experience more pleasant for patients, caregivers and employees.

The proposal is to use art, music, visual arts and literature as therapeutic support to stimulate imagination and well-being. This neurohumoral and sensory stimulation aims to improve the emotional state, alleviate symptoms and reduce patients’ suffering. The project has proven to be a powerful tool for alleviating physical, psychological and emotional ailments, providing a lighter and more welcoming environment within the routine of a public health institution.

2. Definitions and Responsibilities

The client’s main objectives were:

• Present the project, have more credibility through the website;
• Provide a place to have easy access to the activities agenda;
My Role
Landing Page product development

Tools
Adobe Illustrator, Adobe XD, HTML, CSS, PHP, WordPress

Timeline
4 weeks

4. Discover

Through data collection, the following points were made:

Children become alienated from the school environment when undergoing treatment and the library plays a learning role and reading offers entertainment;
Employees can see the value in alternative spaces for the well-being of patients;
Caregivers also benefit through relief from the intense care routine.

Bases

Having fun;

Distancing from the idea of hospital environment;

Interaction between the hospital team, patients and caregivers
Challenge

How to present the project in a clear, cheerful way that engages the public.

5. Define

Who are the people this experience is for?

Persona A

Ana Clara is a dedicated mother who always seeks for the best for her daughter, facing with courage and resilience the daily challenges posed by Júlia's condition. She values moments of normality and leisure during the treatment, seeing them as a way to relieve tension and promote the well-being of the whole family.

Name: Ana Clara de Souza
Age: 32 years old
Profession: Elementary School Teacher of a private school
Location: São Paulo, SP

Family situation

Daughter: Júlia, 5 years old, electric with congenital heart disease
Husband: Marcelo, 35 years old, civil engineer
Family: Lives close to parents and has a close family support network

Situation

Ana Clara balances her professional life and caring for her daughter Júlia, who is regularly monitored at the hospital.

Needs and Objectives

Júlia’s well-being: Always looking for for the best treatments and a normal childhood for her daughter.

Information and Support: Looks for information about Júlia’s condition and also looks for emotional support to her family. Seeks friendship with other mothers of chronically ill children

Activities: Wants for calmer hospitalization times for her daughter Júlia.
Persona B

Carlos is a dedicated RN who sees art and culture spaces as an opportunity to improve both the work environment and the patient experience, promoting more human centered and efficient care.

Name: Carlos Almeida
Age: 45 years old
Profession: Registered Nurse
Location: São Paulo, SP

Professional Profile

Experience: 20 years in intensive care.
Responsibilities: Direct patient care, medication administration and coordination with the medical team.

Needs and Objectives

Quality of Care: Offering the best possible care and improving patients’ hospital experience

Improved Work Environment: More welcoming and humanized environments that improves workplace satisfaction and team morale.

Balance and Mental Health: Managing stress and emotional burden.

Turning Pains into Gains

Pain Points

For Caregivers

Worry and Anxiety: The health of a loved one causes constant stress.

Fatigue: Long periods in the hospital have resulted in physical and emotional exhaustion.

Restriction of Activities: Lack of entertainment to relieve tension and during waiting time.

For Hospital Staff

Stress: High workload and emotionally draining situations.

Stressful Work Environment: Traditional hospital environments can be cold and impersonal.

Poor Communication: Challenges in communicating with patients and families in a tense environment.

Gain Points

For Caregivers

Emotional Relief: Participating in cultural and artistic activities provides a healthy distraction and emotional relief.

Improved Experience: A more welcoming and humanized hospital environment makes the stay less stressful.

Support and Connection: Opportunities for interaction with other families and patients, providing a sense of community and support.

For Hospital Staff

Stress Reduction: More pleasant environments and artistic activities help reduce stress and increase job satisfaction and team efficiency.

Emotional Support: Cultural activities provide moments of emotional relief and a more positive work environment.

Communication and Relationships: Improved communication and relationships with patients and companions, facilitating more effective care.

Implementing art and cultural spaces in hospitals can significantly transform the experience of everyone involved, promoting a more human and welcoming environment.

For caregivers and employees who are under constant stress we offer cultural activities that generate connection and entertainment

6. Development - Sitemap

Home
- About Us
  - About the project
  - The team and organizers
  - InCor Branch
- Activities
  - Library
  - Events
- Testimonials
  - Testimonials from patients and caregivers
  - Staff Testimonial
- Contact
  - Contact the organizers
  - Location