Through data collection, the following points were made:

• The quantity of information was of a considerable amount, so the architecture would have to be fully redone;
• Their cases were all showing together, without differentiating that from the blog content;
• There were little to none call to actions and very few and spaced ways for the user to get in touch or interact in an active manner;
• The confusing organization and lack of firm structured visual guidelines made their current website non professional, and their brand less structured.

Pain Points

Hard to understand vocabulary and not enough knowledge of the technology inner works.

Difficult to grasp wich products/solutions would benefit their business

Too many options to choose from

Gain Points

Easy to use and accessible solutions catered for their needs

Clear presentation with cases so they can identify their necessites

Straightforward communication: area, problem, solution and exemple.